

Why are we so obsessed with Krampus?
Attempts to ban masked, devilish figures from winter Alpine church plays date back to the High Middle Ages. Yet, vibrant Perchtenlauf processions defied these early crackdowns, spreading across Alpine villages by the 15th century. By the 16th and 17th centuries, religious authorities shifted strategies; instead of suppressing the tradition, Counter-Reformation efforts co-opted it, pairing Krampus with Saint Nicholas to keep children in line. So why now, in the 21st century, after a millennium of societal, technological, and cultural change, does Krampus still resonate with us?
There is no single answer, of course. Instead, Krampus appeals to each of us for different reasons! Furthermore, our fascination grows, merges, and changes over time.
After meeting so many people far and wide—at other parades, conventions, countries, and in our very own city of San Antonio—we’ve collected the following list of profiles. Which one describes you? Have we missed one? Let us know!

Drawn to Krampus’s wild visual aesthetic and rebellious energy
Heavy Metal Rockers

Excited by the opportunity for collective street theater, vibrant costuming, and high-energy community parade culture
Fiesta & Parading Community

Intrigued by the psychological mind games of light versus dark and Jungian shadow archetypes
Mythology Buffs

Fascinated by the raw artistic challenge of crafting elaborate masks and costumes
Creators

People desperately seeking a cathartic, hilarious antidote to generic mall music and commercial holiday cheer
Holiday Fatigue Crowd

Kids who secretly love the high-stakes thrill of "safe fear" and fairy-tale monsters
Children & Young People

Intrigued by the deep historical roots, ancient traditions, and survival of pre-Christian winter customs
Folklorist

Nightlife gurus hooked on dynamic themed pop-ups, wild cocktail culture, and dark masquerades
Hospitality & Event Scene

Adrenaline junkies drawn straight into the sensory overload and booming intensity of the parade
Adventure Seekers

Proud to celebrate and preserve authentic European cultural traditions passed down through generations
German Heritage Enthusiasts

Drawn to the gothic, dark-art, and counter-culture aesthetics that embrace the eerie and unconventional side of the season
Alternative Subcultures

Pure curiosity seekers just looking for an unforgettable night out to break up the winter monotony
Everyone else!

Who are the Valkyries von Krampus?
It started small. An intrepid group of Krampus enthusiasts, plus a few folks who had never even heard the name, came together in 2024 with the goal of bringing a newfangled holiday spectacle to San Antonio, one with centuries of history and both a dark and festive side. Inspired by the olden Alpine tradition and the creativity it could unleash in our city, these mysterious founding members, known as the Valkyries von Krampus, introduced the city to its very first Krampus Parade on December 5, 2024.





